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Privacy Policy

Effective Date: June 2, 2025 

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The Basalyga Group and its portfolio companies — Eastern Roofing Systems Inc., Eastern Residential Solutions, Basalyga Hospitality, Serenity Care, and The Marketplace at Steamtown (collectively, "The Basalyga Group," "we," "us," or "our") — are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or interact with any of our websites or services. 

 

Please read this Privacy Policy carefully. By accessing or using any of our websites, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our websites immediately. 

 

This Privacy Policy should be read in conjunction with our Terms of Service, which are incorporated herein by reference. 

Who We Are & Our Websites

This Privacy Policy applies to all websites owned and operated by The Basalyga Group and the following portfolio companies: 

 

  • The Basalyga Group — Corporate parent and holding company 

  • Serenity Care — Personal care, assisted living support, and wellness services 

 

Each of these entities may collect information independently through their respective websites, but all do so in accordance with this unified Privacy Policy. Where a specific entity has additional privacy practices unique to its services (particularly Serenity Care, which may handle health-related information), those additional practices are described in the relevant sections below. 

Information We Collect

We collect several types of information from and about visitors to our websites, including: 

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Information You Provide Directly 

We collect personal information you voluntarily provide to us when you: 

  • Complete a contact or inquiry form 

  • Request a quote or service estimate 

  • Create an account or user profile 

  • Subscribe to newsletters or marketing communications 

  • Submit a job application or resume 

  • Make a reservation, booking, or purchase 

  • Participate in a survey, promotion, or contest 

  • Communicate with us via phone, email, or live chat 

 

The types of information you may provide include your name, mailing address, email address, phone number, payment information, service history, and any other information you choose to submit. 

 

Information Collected Automatically 

When you visit our websites, we and our third-party service providers may automatically collect certain technical information, including: 

  • IP address and general geographic location 

  • Browser type and version 

  • Operating system 

  • Pages visited, time spent on each page, and navigation paths 

  • Referring website or source 

  • Device type and identifiers 

  • Date and time of your visit 

  • Clickstream data and interaction logs 

 

This information is collected using cookies, web beacons, pixel tags, log files, and similar tracking technologies. Please see Section 7 (Cookies and Tracking Technologies) for more information. 

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Information from Third Parties 

We may receive information about you from third-party sources, including: 

  • Social media platforms, if you connect your account or interact with our social pages 

  • Marketing partners and lead generation services 

  • Analytics providers 

  • Background check or verification providers (for employment-related purposes) 

  • Publicly available databases or government records, where applicable 

 

We combine this information with data we collect directly from you to improve our services and communications. 

 

Health and Sensitive Information (Serenity Care) 

Serenity Care may collect health-related and sensitive personal information in connection with its personal care and assisted living support services. This may include: 

  • Medical history, diagnoses, and treatment information 

  • Medication records and care plans 

  • Emergency contact information 

  • Insurance information 

 

Collection, use, and disclosure of health-related information by Serenity Care is subject to applicable state and federal laws, including the Health Insurance Portability and Accountability Act (HIPAA) where applicable. A separate HIPAA Notice of Privacy Practices may be provided to Serenity Care clients at the time of service enrollment. 

How We Use Your Information

We use the information we collect for the following purposes: 

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To Provide and Improve Our Services 

  • Process requests, inquiries, reservations, and transactions 

  • Deliver services and fulfill contractual obligations 

  • Respond to your questions, comments, and customer service requests 

  • Improve the functionality, content, and user experience of our websites 

  • Develop new products, services, and features 

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To Communicate with You 

  • Send transactional communications such as confirmations, receipts, and service updates 

  • Provide you with newsletters, promotions, and marketing materials (where you have opted in) 

  • Notify you of changes to our policies, terms, or services 

  • Send appointment reminders or follow-up communications related to services 

 

For Business Operations 

  • Conduct internal research, analytics, and reporting 

  • Monitor and protect the security of our websites and systems 

  • Detect and prevent fraud, abuse, or other harmful activity 

  • Comply with legal obligations and respond to lawful requests from authorities 

  • Exercise or defend our legal rights 

 

For Employment Purposes 

  • Review and process employment applications 

  • Conduct background checks and reference verifications (with your consent) 

  • Manage employee or contractor relationships 

 

We will not use your personal information for purposes materially different from those described in this Privacy Policy without providing you with notice and, where required, obtaining your consent. 

How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances: 

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Within The Basalyga Group 

We may share your information among The Basalyga Group and its portfolio companies for the purposes described in this Privacy Policy, including to provide integrated services or to respond to your inquiries across our businesses. 

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With Service Providers

We may share your information with trusted third-party vendors and service providers who assist us in operating our websites and delivering our services, including: 

  • Website hosting and maintenance providers 

  • Payment processors and financial institutions 

  • Customer relationship management (CRM) platforms 

  • Email and marketing automation services 

  • Analytics and advertising technology providers 

  • Background check and verification services 

 

These service providers are contractually obligated to use your information only for the purposes for which it was shared and to maintain appropriate security measures. 

 

For Legal and Compliance Purposes 

We may disclose your information when we believe in good faith that such disclosure is necessary to: 

  • Comply with applicable laws, regulations, or legal processes 

  • Respond to lawful requests from government authorities or law enforcement 

  • Enforce our Terms of Service or other agreements 

  • Protect the rights, property, or safety of The Basalyga Group, our users, or the public 

 

Business Transfers 

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred to a successor entity as part of that transaction. We will notify you via prominent notice on our websites or by email if such a transfer results in a material change to this Privacy Policy. 

 

With Your Consent 

We may share your information with other parties when you have given us your explicit consent to do so. 

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine retention periods include: 

  • The duration of your relationship with us and the ongoing nature of services 

  • Legal, regulatory, and contractual obligations 

  • Applicable statutes of limitations for potential legal claims 

  • Legitimate business needs such as fraud prevention and record-keeping 

 

When personal information is no longer needed, we take reasonable steps to securely delete or anonymize it. Anonymized or aggregated data may be retained indefinitely as it no longer identifies any individual. 

Cookies and Tracking Technologies

Our websites use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support our marketing efforts. A cookie is a small text file placed on your device when you visit a website. 

 

Types of Cookies We Use 

  • Strictly Necessary Cookies: Required for the website to function properly; cannot be disabled. 

  • Performance and Analytics Cookies: Help us understand how visitors use our sites (e.g., Google Analytics). 

  • Functional Cookies: Remember your preferences and settings to enhance your experience. 

  • Marketing and Advertising Cookies: Used to deliver relevant advertisements and track campaign effectiveness. 

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Your Cookie Choices 

Most web browsers allow you to control cookies through their settings. You may be able to refuse, disable, or delete cookies by adjusting your browser preferences. Please note that disabling certain cookies may affect the functionality of our websites. 

 

For opt-out options regarding analytics and interest-based advertising, you may visit: 

  • Google Analytics Opt-Out: tools.google.com/dlpage/gaoptout 

  • Network Advertising Initiative: optout.networkadvertising.org 

  • Digital Advertising Alliance: optout.aboutads.info 

 

We do not currently respond to Do Not Track (DNT) signals from browsers, as there is no industry-standard mechanism for doing so. We will update this policy if that changes. 

Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information. We are committed to honoring these rights to the extent required by law. 

 

General Rights 

You may have the right to: 

  • Access: Request a copy of the personal information we hold about you. 

  • Correction: Request that we correct inaccurate or incomplete information. 

  • Deletion: Request that we delete your personal information, subject to certain legal exceptions. 

  • Objection: Object to or restrict the processing of your personal information in certain circumstances. 

  • Portability: Receive your personal information in a structured, machine-readable format. 

  • Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing. 

 

Marketing Communications 

You may opt out of receiving marketing emails from us at any time by clicking the "unsubscribe" link in any marketing email, or by contacting us directly. Even if you opt out of marketing communications, we may still send you transactional or service-related messages. 

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California Residents 

If you are a resident of California, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to: 

  • Know what personal information we collect, use, disclose, and sell 

  • Delete personal information we have collected from you (subject to exceptions) 

  • Correct inaccurate personal information 

  • Opt out of the sale or sharing of your personal information 

  • Limit the use of sensitive personal information 

  • Not be discriminated against for exercising your privacy rights 

 

To exercise your California privacy rights, please contact us using the information in Section 13. We will respond to verifiable consumer requests within 45 days, with the option to extend by an additional 45 days when reasonably necessary. 

 

Pennsylvania and Other State Residents 

We comply with all applicable state privacy laws, including Pennsylvania’s data breach notification requirements. As additional state privacy laws take effect, we will update our practices and this Privacy Policy accordingly. 

Children's Privacy

Our websites are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take immediate steps to delete that information. 

 

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at the address provided in Section 13. We will promptly investigate and address such reports. 

 

Certain services offered through Serenity Care may involve the care of minors. In those cases, personal information related to minors is collected only with the documented consent of a parent or legal guardian, and is handled with heightened care and confidentiality in accordance with applicable law. 

Third Party Websites and Services

Our websites may contain links to third-party websites, social media platforms, or other online services that are not operated by The Basalyga Group. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party websites you visit. 

 

We are not responsible for the privacy practices, content, or security measures of any third-party websites. Including a link on our website does not imply our endorsement or sponsorship of the linked site. 

 

Our websites may also use social media features such as "Like" buttons or sharing widgets. These features may collect your IP address, the pages you visit on our site, and may set a cookie to enable the feature to function properly. Your interactions with these features are governed by the privacy policies of the companies that provide them. 

Interstate Data Transfers

The Basalyga Group is headquartered in Scranton, Pennsylvania, and our primary operations and data storage are based in the United States. If you access our websites from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your jurisdiction. 

 

By using our websites, you consent to the transfer of your information to the United States and to the processing of that information in accordance with this Privacy Policy and applicable U.S. law. 

Changes to this Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When changes are made, we will revise the effective date at the top of this document. Material changes will be communicated through a prominent notice on one or more of our websites or via email to users where we have contact information on file. 

 

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our websites after any changes have been posted constitutes your acceptance of the updated Privacy Policy. 

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, or if you wish to exercise any of your privacy rights, please contact us at: 

 

The Basalyga Group  

1 Keystone Place,  

Jessup, PA 18434 

Email: terms@thebasalygagroup.com 

Website: www.thebasalygagroup.com 

 

For matters related specifically to Serenity Care health information, please request our HIPAA Notice of Privacy Practices, or direct your inquiry to the Serenity Care Privacy Coordinator through the contact information above. 

 

We will make reasonable efforts to respond to all privacy-related inquiries within thirty (30) days of receipt. 

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